Free Ebook Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow
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Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow
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According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
- Sales Rank: #68302 in eBooks
- Published on: 2011-04-28
- Released on: 2011-04-28
- Format: Kindle eBook
Review
“John does a masterful job of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner.”
—Bo Burlingham, author of Small Giants (from the Foreword)
“There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you’ll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don’t understand what that’s going to take.”
—Seth Godin, author of Linchpin
About the Author
John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Wonderful advice, easy format
By Scott Entwistle
This book is a great teaching book that is an eye opener for someone building or thinking about building a business with the intent to sell it. Actually, my favorite part is that the fictional business in the book was run as a service company that was NOT ready to be sold, and they did the work to transform it into a product company that would fetch the most money.
Not only does it very effectively demonstrate what to do VS what you shouldn't do, it shows that you can always implement these types of changes to make sure you're more prepared to sell and at the same time make your company more successful.
I also really enjoyed the way it was written, it was WAY more engaging and relatable than one of those books that just goes on and on about A-Z steps to take for your business. This actually sunk in, and showed real life application and advice all while in a fictional story! A must read for anyone looking to build a company and sell it.
0 of 0 people found the following review helpful.
Same General Message As E-Myth Revisited, But More Of A Road Map
By Adam G. Katz
[[VIDEOID:e549042e3610a30a3574f6c21464c3fd]] From the "Katz On Marketing" Youtube channel: Adam's, "Books That Will Put Money In Your Bank Account" -- Built To Sell, by John Warrillow. Highly recommended to all small business owners. Here's my brief review of the book... (see attached video).
Even if you're not planning on selling your business, the ideas and concepts in this book will show you how to structure your company so that it (mostly) runs without you.
0 of 0 people found the following review helpful.
A must read for small business owners!
By Rusty Rocks
This book is excellent for the small business owner. As a small subcontractor in the construction industry, I have employed the strategies in this book, some of them with great reservations, especially the hiring of a sales force which is something I have never done in 15 years in business. However, although it has been employed with a tight budget for the past 6 months, the effects of the strategies in this book are indeed starting to show up. I wish I had this book back in 2005 when I was offered $3.1 million for my company and decided to hold out for more. With the 2008 housing market crash, my company crashed with it and became essentially worthless from a sellable standpoint. After a complete rebranding last year and implementing the methods used in this book, we are now looked up to as the leading company in our niche industry and have even ran one competitor completely out of town just by doing business the right way. I highly recommend this one.
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